A New Addition to Löfs Team – Meet Ilya Kereselidze

Löfs’ team grew in May when Ilya Kereselidze joined as a Account Manager in Seinäjoki. He brings with him a diverse background in sales, marketing, and project development — as well as a strong interest in streamlining everyday work with new operating methods, calculation models, and technologies.

“I appreciate companies that have clear goals and plans for achieving them. That’s why I’ve enjoyed working at Löfs — there’s a genuine desire here to develop our business and grow together with our customers.”

Technical Precision in Cost Estimation

Ilya’s main responsibility is cost estimation and pricing: he receives customers’ requests for quotes (RFQs) and purchase orders, reviews technical drawings, and ensures that prices are calculated with absolute accuracy for both individual parts and entire configurations.

The job also involves analyzing delivery schedules and allocating them with production resources. “I act as a strategic liaison between the customer and production, optimizing workflows to integrate tight customer timelines with systematic production capacity.”

Ilya has also reinforced our customer service interface: his order confirmations always include a personal message encouraging direct communication. “It lowers the barrier to asking technical questions and ensures that our service remains transparent and highly responsive.”

Process Developer and Code Implementer

Ilya’s focus on technical solutions has led him deeper into process optimization. He has studied Python in programming courses at the University of Helsinki, building modern, code-based algorithms to replace fragmented spreadsheets.

“Excel is a foundational tool, but managing dozens of separate spreadsheets introduces unnecessary complexity. Utilizing custom code accelerates data processing, sharpens calculation accuracy, and allows us to share optimized solutions directly with our customers.”

Ilya has also been heavily involved in modernizing operations at the Ylistaro Electrogalvanizing Plant. As a result of his analytical frameworks, a highly systematic delivery tracking system and verification matrix for delivery reliability were fully deployed.

“We are now able to precisely monitor our operational output against strict delivery deadlines. This continuous process control allowed us to achieve 100 percent delivery reliability in September.”

Escape Rooms and Business Operations

Ilya, who was born in Georgia, moved to Finland at the age of six and has lived in Seinäjoki since 2004. Having grown up in an entrepreneurial family, his commercial mindset is also reflected in his ventures: in 2018, Ilya founded his own escape room business in Seinäjoki, which provided valuable insights into market mechanics and business scaling.

In his free time, Ilya focuses on physical conditioning at the gym, spends time with family, and designs frameworks for future technical projects.